Creating Strategy

Creative and Strategic Thinking


This course encourages participants to think more creatively and strategically, recognizing how to adapt their usual styles.

Who Should Attend

Anyone looking for an Introduction to creative and strategic thinking techniques.


The Physiology and Psychology of Creative Thinking

  • The brain and how it works
  • The thinking functions
  • The intuitive functions
  • The emotional functions
  • The interaction between the different functions
  • Jungian personality type and understanding your preferences, strengths and weaknesses in creative and strategic thinking.

Blockers to Creative Thinking

  • Group think/fear of not complying
  • Learned experience/personal and cultural lens
  • Time/deadline pressure
  • Regression to prior experience
  • Incorrect data
  • Cognitive bias

Creative Thinking Techniques

  • Silent brainstorm
  • Affinity grouping
  • Parallel thinking
  • Lateral thinking
  • Using metaphors
  • Building on each others thoughts

The Development of Strategic Management

  • The strategic management timeline from the 1950's to 21st century
  • Six key strategic management models
  • The crucial importance of creating a compelling vision

Dealing with Turbulence

  • Then emergent environment and how it impacts the strategist
  • The effects of turbulence on the environment
  • Engaging systems thinking, using frameworks from McKinsey and Company Kenichi Ohmae
  • Learning from experience
  • Developing a strategic intent
  • Using a deliberate approach to reduce risk and increase learning in new product /service development

 Day 2 

Needs Analysis

  • The importance of the current state analysis
  • Rationalising risks and opportunities
  • Why flexibility is important in medium term strategy and a useful toolset

Strategic Planning Techniques

  • The interdependence of strategy formulation and execution
  • The risk of cognitive bias
  • Techniques to clarify options
  • Setting SMART objectives
  • Environmental analysis, PESTLIED

Working towards Strategic Fit

  • Assessing the market forces
  • Scenario planning
  • Paradigms of change and corporate strategy
  • Stakeholder management
  • Techniques to identify and respond to risk/opportunities

Applying Internal and External Logic

  • The importance of a well crafted mission statement and how it guides strategy development
  • The importance of data drive SWOT analysis 
  • SWOT analysis based on strategic audit

Establishing Objectives and Strategies

  • Using objectives to align strategy to the mission
  • Leading profit measures used in objective setting
  • How to create a strategy map
  • Developing strategic themes to drive tactics